Fashion Week in Milan is on, and tomorrow Feb. 20 , night of Prada’s show , will be revealed a new chapter of "The Iconoclasts " . Curated by Edward Enninful , the Prada store on Via Monte Napoleone will gain new decor inspired by the energy and originality of the cultural movement of the 20s , the " Harlem Renaissance ."
The "The Iconoclasts " project was launched in 2009 , when four major fashion editors were responsible for the visual identity of Prada stores in four fashion capitals around the world . Alex White redid the store on Broadway in New York, Katie Grand printed her look in the Old Bond Street store in London , Oliver Rizzo transformed the store on Via Monte Napoleone in Milan and Carine Roitfeld took her point of view to the Avenue Montaigne store in Paris .
The four , each with its styling and personal vision , presented the collection in the brand's stores, it was the fashion world at the highest creative level in collaboration.
The " Harlem Renaissance " in US, was a new creative spirit , an exciting time , explosions of artistic and cultural exchange for the African American community in the 20’s. Icons as Louis Armstrong , Billie Holiday , Josephine Baker and Ella Fitzgerald emerged at this time , and the period was taken over by new ideas and jazz.
The Milan store will feature the installation until the 24th of February. Two days later will be revealed Enninful vision for the new Prada store in St. Petersburg.