Famous for campaigns with supermodels like Karlie Kloss and Freja Beha, the brand Free People realized that its clients are its best advertisers. 

Creating a tab on their site, where girls can send photos of themselves wearing the brand's clothing, Free People generated a 42% increase in sales. And now there is also a new column called FP Me, where you can browse the most popular images of girls wearing the brand's clothing.

Comment