Ostwald Helgason. Maybe you're not that familiar with this London brand, but if you track street style clicks, you will already have seen many items with the label. A favourite of the Russians Miroslava Duma and Anya Ziourova, Ostwald Hegalson can also be found hanging in the closets of Leandra Medine, Susie Bubble and Natalie Joos.

The good news is that the brand has just launched a partnership with giant shoe company Aldo. In a supercolorful collection, bags and shoes feature prints inspired by the works of Jeff Koons and Sean O'Mille. Prices range between $65 and $130. Loved the heels, wider and boxy, perfect for those who seek comfort without relinquising height.