Marc Jacobs is casting models for his new campaign for the brand Marc by Marc Jacobs via hashtag. That’s right, after showcasing their February collection on the runway in New York, the brand is now seeking models for its latest campaign. To apply, simply upload your Picture on Instagram followed by the hashtag #CastMeMarc.

So far, there are about seventy thousand applications, and the numbers keep growing. Are you bold enough to give it a go?