The Italian brand Bulgari will invest 1.5 million Euros to restore the famous Spanish Steps in Piazza di Spagna. It is a gift from Bulgari to the city in celebration of the brand's 130 years. The works begin in 2015 and will take two years.

The participation of the private sector in projects like this, especially in countries that have suffered from the economic crisis such as Italy, is important in order to preserve monuments and historic buildings. We admire Bulgari for taking care of the city of Rome this way, and we hope that projects like this will happen in Brazil through our own national brands.