Know which shows are unmissable this season SPFW is here - unfortunately I cannot follow the major fashion week in Brazil up close, but I remain updated on the news and will be tuned into my favorite shows. This year the event takes place in Candido Portinari Park, next to the Villa-Lobos Park, where the last edition took place. I’m leaving you here my tips of must-see shows, whether it’s the clothing, the styling, the catwalk, the make-up...


10h - Paula Raia

After a year away from SPFW, Paula Raia is opening the third day Of shows. As in her debut, the designer decided to use her home as a catwalk, giving a more intimate touch to the show. Only for the buyers and the press!

19h - Adriana Degreas

Because it's the summer edition, SPFW will feature beach brands. Here's one of my favorites. The swimsuits and kaftans by Adriana Degreas are stunning, perfect for going to the beach and having lunch afterwards without losing your glamour.


13h - Osklen

Although from Rio, Osklen is already habituée at São Paulo's catwalks.

Keeping its most luxurious line in São Paulo, the news is that now the brand will show Osklen Beach at the show, a collection developed by Bianca Brandolini and Alexia Niedzielski in Rio. We are the lucky ones for we get to appreciate two shows by a brand that always impresses in its presentations.

19:15 - Lino Villaventura

In his last show at SPFW, Lino Villaventura put on the catwalk what was not on TV: a gay kiss. For this season, we can expect less controversy, and delicate cuts and experimental fabrics instead.


15h - Melissa

Last year, Melissa debuted at SPFW with one of the best shows of the season according to the critics. The plastic shoes were matched to new clothing designers, styled by the best of Brazil: Pedro Salles and Daniel Ueda. The news of this edition is the participation of heavyweight stylist Anna Trevelyan, seen by The Independent as one of the 5 most influential people in the fashion world, as well as the hairstylist Charlie Le Mindu, who’s responsible for the locks of  Cher and Lady Gaga.

It's quite a team!

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