It's a significant moment for Karl Lagerfeld: the designer is opening - in London - a flagship store of his personal brand in London. The space will stock the brand's womenswear and menswear collections, as well as accessories, such as iPhone covers, gloves and toy art.
The interior of the store is as impressive as the clothes. In the dressing rooms, there are photo booths for buyers with Instagram filters developed by Lagerfeld, a digital guest book where people can leave messages for the Kaiser, and mini iPads everywhere, showing films from the collection. Oh, and an entire wall of light.
We cannot wait to see it!