Calling a girl bossy or demanding may adversely affect their sense of leadership . This is the message behind the new campaign led by Beyoncé, Diane von Furstenberg, Reese Witherspoon and Facebook CEO SherylSandberg .

The believes in the power of encouraging new talents and their leadership skills from the very beginning. Just by the heavy weight team  supporting the project, we can see that it's serious . So, the next time you call your daughter bossy , think twice , because she can argue :

''I'm not bossy. I'm just in charge . ''