After releasing a series of olfactory hits, Burberry has news for the second semester of this year. In August, the My Burberry perfume, a fragrance named after the British brand’s iconic trench coat, will be launched. 

According to the brand's creative director, Christopher Bailey, this perfume reflects the brand, both in scent and design. The fragrance will be be composed of patchouli, apricot, bergamot and other hidden ingredients. 

And the best thing about it? The campaign stars Kate Moss and Cara Delevingne - what a hot duo!