After seeing Catherine Deneuve for Louis Vuitton and Jacky O'Shaughnessy's 62 years in her revealing photos for American Apparel, the make-up brand Nars has just announced actress Charlotte Rampling, 68, as the face of the season. 

There is no doubt that there has been a reinvention of more mature women, which is good for us all since time doesn't stop for anyone!

In other campaigns, the make-up brand has used models in their late 40s, like Stella Tennant and Kristen McMenamy in other campaigns, leaving behind the overexposed and enslaving image of the young and perfect woman. And with photoshop, well, the idealized standard of beauty is increasingly detached from reality.

All in all, this is a very important step for the self-esteem of us, women. Point to Nars & Co.