You have probably already taken a peek at the beauty tips site Into the Gloss, right?  

After years spent seeking out what women want - and the best beauty products out there - the founder of the site, Emily Weiss, decided she had enough knowledge to create her own line of cosmetics.

Glossier is mainly based on one concept: the freedom to be ourselves. That's why their first product, a skincare kit, promises shiny, healthy skin, allowing our personality - not our make-up -  to shine through. For Emily, foundation is not just a skin-colored liquid, but rather a representation of our skin, highlighting rather than hiding who we are. Cool, huh? 

The kit will soon be on sale on the Glossier site. If you like the sound of the brand, I recommend a virtual tour!