The traditional Italian label Prada is looking for the best writers, in an initiative that brings together fashion and literature. 

The Prada Journal is a competition that selects new authors and, at the same time, promotes the designer’s eyewear.  With applications open until June 11th, this year’s theme is: '' What are the signs of a changing world?''. The goal is to gather contemporary-themed texts from new writers inspired by the metaphor of glasses as a filter through which we view the world.

The Prada Journal seeks to give back the tool we have used throughout history: the written word, revealing a hidden lyricism in the flood of information provided by the internet. The number of winners will depend on the quality of the texts submitted, but those selected will receive a prize of 5,000 euros and the chance to have their work published as an e-book.