In July, the Berlin Fashion Film Festival will establish itself as one of the main events of the German Fashion Week. An impressive line-up of selected works will be presented to the public on July 9th. 

With a jury that includes famous figures such as art director Summersgill, publicist Michael Conrad, acerbic fashion critic Diane Pernet, hair stylist Charlie le Mindu and Vimeo’s Jordan McGarry, short fashion films, TV advertisements and virtual presentations by brands such as Chanel, Miu Miu and Maison Martin Margiela are all taking part in the competition. 

This is great promotion for what is being hailed as the future of fashion marketing.